Understanding website usability : an eye-tracking study of the Vancouver 2010 Olympic Games website
Year of publication: |
2011
|
---|---|
Authors: | Green, B. Christine ; Murray, Nicholas ; Warner, Stacy |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 10.2011, 3/4, p. 257-271
|
Subject: | Sportmarketing | Sports marketing | Online-Marketing | Internet marketing | Website | Benutzerschnittstelle | User interface | Benutzerfreundlichkeit | Usability | Kundenanalyse | Customer analysis | Sportveranstaltung | Sport event |
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