Understanding what drives the purchase decision in pension and investment products
Year of publication: |
2009
|
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Authors: | Gough, Orla ; Nurullah, Mohamed |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 14.2009/10, 2, p. 152-172
|
Subject: | Anlageberatung | Financial advisors | Anlageverhalten | Behavioural finance | Pensionskasse | Pension fund | Bank | Vertriebsweg | Distribution channel | Großbritannien | United Kingdom |
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