Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Year of publication: |
2022
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Authors: | Boerman, Sophie C. ; Müller, Céline M. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 1, p. 6-29
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Subject: | disclosure | eye tracking | Influencer marketing | influencer type | Instagram | persuasion knowledge | social media marketing | Online-Marketing | Internet marketing | Visuelle Wahrnehmung | Visual perception | Social Web | Social web | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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