Understanding your buyer persona
Year of publication: |
2017
|
---|---|
Authors: | Cruz, Ana ; Karatzas, Stelios |
Published in: |
Digital and social media marketing : a results-driven approach. - London : Routledge, ISBN 978-1-138-91791-0. - 2017, p. 69-93
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kundenanalyse | Customer analysis |
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