Undertaking research at the bottom of the pyramid using qualitative methods
Year of publication: |
2012
|
---|---|
Authors: | Chikweche, Tendai ; Fletcher, Richard |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 15.2012, 3, p. 242-267
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Bottom of the pyramid | International business research | In‐depth interviews | Qualitative research methods | Zimbabwe | International business | Research methods |
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