Une conception collective et étagée dans les services : l'exemple de la personnalisation du Prêt-A-Poster
Emmanuel de la Burgade
Year of publication: |
2003
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---|---|
Authors: | La Burgade, Emmanuel de |
Published in: |
Economies et sociétés ; 37,11. - Paris : Presses de l'ISMÉA. - 2003, p. 2021-2039
|
Subject: | Postsektor | Postal sector | Dienstleistung | Services | Innovation | Dienstleistungsmarketing | Services marketing | Frankreich | France |
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