UNESCO LABEL – PROMOTER A CULTURAL TOURISM DEVELOPMENT

The uniqueness and importance of World Heritage is universally recognized throughout the world and this is causing the transformation of areas of heritage elements holding the top tourist destinations. It is essential to learn not only how to bring out the best of these elements of heritage, but also how to manage this new status could not be sensitive. The paper aims to show the relationship between culture and tourism, to highlight its role as a promoter of UNESCO World Cultural identity and analyze the importance of UNESCO criterion in developing and promoting cultural tourism.