Unethical use of information access and analytics in B2B service organisations : the dark side of behavioural loyalty
Year of publication: |
2023
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Authors: | Behera, Rajat Kumar ; Bala, Pradip Kumar |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 109.2023, p. 14-31
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Subject: | Analytics | Dark side of B2B relationships | Ethics | Information access | Unfavourable behavioural loyalty | Unfavourable service quality | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction |
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