Uniform vs. retailer-specific pricing : how a supplier responds to the dominant retailers' markup pricing strategy
Year of publication: |
2023
|
---|---|
Authors: | Wang, Yao-Yu ; Tan, Yue ; Wang, Jiancai ; Lai, Fujun |
Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 74.2023, 12, p. 2633-2647
|
Subject: | competition | Dominant retailers | markup pricing strategy | wholesale pricing strategy | Preismanagement | Pricing strategy | Mark-up Pricing | Mark-up pricing | Einzelhandel | Retail trade | Theorie | Theory | Wettbewerb | Competition | Großhandel | Wholesale trade |
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