Now Unilever HPC-NA Sold Its Employees on the Balanced Scorecard - The maker of Q-Tips, Dove, and Pond's introduced its balanced scorecard to employees through print, verbal, and electronic means. Answering the inevitable question, "What does it mean to me?", the company linked employees' personal objectives to the BSC and to Unilever's overall objectives.
Year of publication: |
2004
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Authors: | Lyons, Bridget ; Gumbus, Andra |
Published in: |
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 85.2004, 10, p. 40-45
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