Uninformative advertising as an invitation to search
Dina Mayzlin; Jiwoong Shin
| Year of publication: |
2011
|
|---|---|
| Authors: | Mayzlin, Dina ; Shin, Jiwoong |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 4, p. 666-685
|
| Subject: | Werbung | Advertising | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Spieltheorie | Game theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299477