Unintentional Demarketing in Higher Education

In their bid to embark upon ostensible demarketing, higher education institutions have only ended up cannibalizing their flagship brands. This paper draws upon three illustrations to highlight the unintentional consequences of demarketing in higher education - revised editions of bestselling texts (with limited value-added); regional adaptations of texts; and inappropriate and sometimes unsustainable course launches

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Year of publication:	2014
Authors:	Madichie, Nnamdi O.
Publisher:	[S.l.] : SSRN

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Extent:	1 Online-Ressource (14 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Madichie, N. (2014) Unintentional Demarketing in Higher Education. In: N., Bradley and J., Blythe (Eds.) De-marketing. London: Routledge. October (Chapter 13). ISBN: 978-0-415-81648-9 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2014 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014145181