Unintentionality in market shaping : a multiple case study of touring exhibitions from New Zealand, Australia, and the United Kingdom
Year of publication: |
2022
|
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Authors: | Tóth, Zsófia ; Biggemann, Sergio ; Williams, Martin |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 103.2022, p. 117-129
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Subject: | Bifurcation points | Indigenous cultures | Market shaping | Shared mental models | Touring exhibitions | Unintentionality |
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