United we stand, divided we fall : how firms can engage consumers in their fight against counterfeits
Ludovica Cesareo; Barbara Stöttinger
| Year of publication: |
2015
|
|---|---|
| Authors: | Cesareo, Ludovica ; Stöttinger, Barbara |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 5, p. 527-537
|
| Subject: | Counterfeiting | Consumer-directed anti-counterfeiting measures (CAMs) | Intellectual property | Co-creation | Consumer engagement | Inflation | Produktpiraterie | Product counterfeiting | Immaterialgüterrechte | Intellectual property rights | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349253