Uniting Marketing Efforts for the Common Good - A Challenge for the Fourth Sector : Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal
Year of publication: |
2023
|
---|---|
Other Persons: | Soares, Ana (ed.) ; Casais, Beatriz (ed.) |
Institutions: | International Congress on Public and Nonprofit Marketing <21., 2022, Braga> |
Publisher: |
2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Springer |
Subject: | Marketing | Common Good | Fourth Sector | Nonprofit Marketing | Public Enterprises | Gemeinwohl | Common good | Nonprofit-Marketing | Nonprofit marketing | Portugal | Öffentliches Unternehmen | Public enterprise | Nonprofit-Organisation | Nonprofit organization |
Extent: | 1 Online-Ressource (IX, 277 p. 46 illus., 38 illus. in color.) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 978-3-031-29020-6 ; 978-3-031-29019-0 ; 978-3-031-29021-3 ; 978-3-031-29022-0 |
Other identifiers: | 10.1007/978-3-031-29020-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Tscheulin, Dieter K., (2004)
-
(2008)
-
(2010)
- More ...
-
Casais, Beatriz, (2024)
-
Linking atmospherics to shopping outcomes : the role of the desire to stay
Elmashhara, Maher Georges, (2022)
-
The consumption behaviour of beginner voluntary simplifiers : an exploratory study
Rebouças, Raquel, (2021)
- More ...