Universal differences in advertising avoidance behavior : a cross-cultural study
Year of publication: |
2009
|
---|---|
Authors: | Rojas-Méndez, José I. ; Davies, Gary ; Madran, Canan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 10, p. 947-954
|
Subject: | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom | Chile | Türkei | Turkey |
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