Universities as Providers of Executive Education
The nature of the relationship where university business schools have actively sought partnerships with companies by initiating “contract” programmes customised to meet the specific learning needs of the client company is discussed. Two case examples of actual programmes are described: an open but selective enrolment general management programme and the Consolidated Rail Corporation′s two‐week management programme for employees of that company, both offered at Pennsylvania State University. The unique benefits of each programme are oted and it is argued that these should help to foster greater collaboration between universities and corporations in the future.
Year of publication: |
1990
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Authors: | Vicere, Albert |
Published in: |
Journal of Management Development. - MCB UP Ltd, ISSN 1758-7492, ZDB-ID 2020272-6. - Vol. 9.1990, 4, p. 23-31
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Publisher: |
MCB UP Ltd |
Subject: | Companies | Management studies | Management education | Universities | Partnering |
Saved in:
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