University marketing directors' views on the components of a university brand
Rehnuma Ali-Choudhury; Roger Bennett; Sharmila Savani
| Year of publication: |
2009
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| Authors: | Ali-Choudhury, Rehnuma ; Bennett, Roger ; Savani, Sharmila |
| Published in: |
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1704, ZDB-ID 23969507. - Vol. 6.2009, 1, p. 11-33
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009051961