Unjustified prices : environmental drivers of managers' propensity to overprice
Year of publication: |
2014
|
---|---|
Authors: | Rusetski, Alexander ; Andrews, Jonlee ; Smith, Daniel C. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 4, p. 452-469
|
Subject: | Pricing strategy | Decision making | Price fairness | Value-based pricing | Pricing preferences | Conjoint analysis | Preis | Price | Preismanagement | USA | United States | Theorie | Theory | Conjoint-Analyse |
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