Unleashing the power of marketing
by Beth Comstock; Ranjay Gulati; Stephen Liguori
| Year of publication: |
2010
|
|---|---|
| Authors: | Comstock, Beth ; Gulati, Ranjay ; Liguori, Stephen |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 88.2010, 10, p. 90-98
|
| Subject: | General Electric Company | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change | USA | United States |
| Extent: | Ill., graph .Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008666568