Unlocking advertising, activation and sponsorship in an emerging market
Year of publication: |
2015
|
---|---|
Authors: | Söderman, Sten ; Dolles, Harald |
Other Persons: | Mathieu Winand and Professor Harald Dolles, Dr (ed.) |
Published in: |
Sport, Business and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 5.2015, 5, p. 472-492
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | China | Advertising strategy | Beijing Olympic games | Sponsorship | Sponsorship activation | Sponsorship evaluation |
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