Unlocking e-customer loyalty
Alvin Y. C. Yeo; Michael K. M. Chiam
| Year of publication: |
2005
|
|---|---|
| Authors: | Yeo, Alvin Y. C. ; Chiam, Michael K. M. |
| Published in: |
Advances in electronic marketing. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-321-9. - 2005, p. 28-44
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003167908