Unlocking laggard markets : innovation without high tech
Year of publication: |
2014
|
---|---|
Authors: | Matzler, Kurt ; Mooradian, Todd A. ; Füller, Johann ; Anschober, Markus |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 35.2014, 2, p. 19-25
|
Subject: | Innovation | Diffusion of innovation | Laggards | Lead user | Non consumers | Over engineering | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Hochtechnologie | High technology | Produktentwicklung | New product development |
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