Unlocking the Asian Wine Market: An Exploratory Case Study
Year of publication: |
2002
|
---|---|
Authors: | Beverland, Michael |
Published in: |
International Journal of Wine Marketing. - MCB UP Ltd, ISSN 1758-6747, ZDB-ID 2159774-1. - Vol. 14.2002, 3, p. 53-64
|
Publisher: |
MCB UP Ltd |
Subject: | Relationship marketing | South East Asia | Cultural differences | Export |
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