Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Year of publication: |
September 2018
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Authors: | Petersen, J. Andrew ; Kumar, V. ; Polo-Redondo, Yolanda ; Sesé, F. Javier |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 5, p. 813-836
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Subject: | Customer mindset metrics | Satisfaction | Service quality | Loyalty intentions | Customer behavior | Customer profitability | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Messung | Measurement |
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