Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research.
Year of publication: |
2000
|
---|---|
Authors: | Hutchinson, J Wesley ; Kamakura, Wagner A ; Lynch Jr., John G |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 27.2000, 3, p. 324-44
|
Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
Similar items by person
-
Ignoring Irrelevant Information: Situational Determinants of Consumer Learning.
Hutchinson, J Wesley, (1991)
-
Knowledge Calibration: What Consumers Know and What They Think They Know.
Alba, Joseph W, (2000)
-
The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs.
Veryzer Jr., Robert W, (1998)
- More ...