Unpacking celebrity brands through unpaid market communications
Year of publication: |
2015
|
---|---|
Authors: | Davies, Fiona ; Slater, Stephanie |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 5/6, p. 665-684
|
Subject: | celebrity | communication | unpaid messages | events | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Werbung | Advertising | Kommunikation | Communication | Markenimage | Brand image |
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