Unpacking the complex interactions among customers in online fan pages
Anna Farmaki, Hossein Olya, Babak Taheri
| Year of publication: |
2021
|
|---|---|
| Authors: | Farmaki, Anna ; Olya, Hossein ; Taheri, Babak |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 164-176
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| Subject: | Attitudinal loyalty | Brand gender | Brand love | Online fan pages | Participation | Perceived news | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Social Web | Social web | Online-Handel | Online retailing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.11.068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494061