Unpacking the spillover effect of liminality : preteens' mothers’ experience as emotionally connected participants
Year of publication: |
2023
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Authors: | Dallolio, Adriana Schneider ; Zanette, Maria Carolina ; Brito, Eliane Pereira Zamith |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 15/16, p. 1565-1591
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Subject: | liminal consumption | Motherhood | preadolescence | rituals | routines | spillover effect | Spillover-Effekt | Spillover effect | Mütter | Mothers | Emotion | Konsumentenverhalten | Consumer behaviour |
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