Unplanned purchase of new products
Year of publication: |
2021
|
---|---|
Authors: | Kato, Ryo ; Hoshino, Takahiro |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-9
|
Subject: | Unplanned purchase | New product | Regulatory focus theory | Buying behavior | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
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