"Unprecedented," "extraordinary," and "we're all in this together" : does advertising really need to be so tedious in challenging times?
Vlad Demsar, Sean Sands, Colin Campbell, Leyland Pitt
| Year of publication: |
2021
|
|---|---|
| Authors: | Demsar, Vlad ; Sands, Sean ; Campbell, Colin L. ; Pitt, Leyland F. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 4, p. 415-424
|
| Subject: | Ad uniformity | Advertising | COVID-19 | Crisis communication | Coronavirus | Werbung | Krisenmanagement | Crisis management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2021.02.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012590326