Unprofitable customers in business markets
Michael Henrich
| Year of publication: |
[2014?]
|
|---|---|
| Authors: | Henrich, Michael |
| Publisher: |
Vallendar |
| Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Marketing | Marketingmanagement | Marketing management | Business-to-Business-Marketing | Kunde | Profitrate |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V, 178 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management, Vallendar, 2014 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529551