Unraveling the "social" in social norms : the conditioning effect of user connectivity
Year of publication: |
2019
|
---|---|
Authors: | Liu, Che-Wei ; Gao, Guodong ; Agarwal, Ritu |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 4, p. 1272-1295
|
Subject: | social norms | social connections | goal setting | goal setting theory | heterogeneous treatment effect | mHealth | health IT |
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