Unrealistic optimism in consumer credit card adoption
Sha Yang; Livia Markoczy; Livia Markoczy
Year of publication: |
2007
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Authors: | Yang, Sha ; Markoczy, Livia ; Qi, Min |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 28.2007, 2, p. 170-185
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Subject: | Kreditkarte | Credit card | Konsumentenverhalten | Consumer behaviour |
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