Unrelenting innovation : how to create a culture for market dominance
Year of publication: |
[2013] ; First edition
|
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Authors: | Tellis, Gerard J. |
Publisher: |
San Francisco, CA : Jossey-Bass, a Wiley imprint |
Subject: | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Marktanteil | Market share | Strategisches Management | Strategic management | Unternehmenskultur |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | 1 Online-Ressource (XV, 332 Seiten) Diagramme |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index. - Electronic reproduction; Palo Alto, Calif; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries |
ISBN: | 978-1-118-41690-7 ; 978-1-118-43416-1 ; 978-1-118-35240-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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