Unternehmen als Akteure und Objekte des Dialogs
Year of publication: |
2013
|
---|---|
Authors: | Wagner, Ralf |
Published in: |
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts. - Wiesbaden : Springer Gabler, ISBN 3-658-01999-9. - 2013, p. 59-72
|
Subject: | Unternehmenskommunikation | Direktmarketing | Direct marketing |
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