Unternehmenskultur und Top Management Commitment in der Neuproduktentwicklung für internationale Märkte
Year of publication: |
2005
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Authors: | Salamo, Sören ; Kleinschmidt, Elko J. ; DeBrentani, Ulrike |
Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 59.2005, 3, p. 237-262
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Subject: | Unternehmenskultur | Corporate culture | Innovation | Innovationsmanagement | Innovation management | Führungskräfte | Managers | Internationales Marketing | International marketing |
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