Untying the knot : drivers of the intention to downgrade the relationship in B2B service contexts
Daniele Scarpi, Francesco Raggiotto, Marco Visentin
| Year of publication: |
2022
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| Authors: | Scarpi, Daniele ; Raggiotto, Francesco ; Visentin, Marco |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 200-210
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| Subject: | B2B | Buyer-customer relationship | Complexity theory | Downgrade intention | Qualitative comparative analysis | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.06.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494020