Unusual location and unexpected execution in advertising : a content analysis and test of effectiveness in ambient advertisements
Year of publication: |
[2014]
|
---|---|
Authors: | Hutter, Katharina |
Publisher: |
[Kiel : ZBW |
Subject: | Ambient advertising | guerrilla marketing | surprise | advertising effectiveness | execution | location | Ambient advertising (STW) | Guerilla-Marketing (STW) | Überraschung (STW) | Werbewirkung (STW) | Ausführung (STW) | Positionierung (STW) | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Guerilla-Marketing | Guerilla marketing | Inhaltsanalyse | Content analysis |
Extent: | Online-Ressource (23 S.) |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | hdl:10419/97306 [Handle] |
Classification: | M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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