Unveiling hidden patterns between managerial assumptions, international market orientation, and performance : an unexplored journey into Japanese SMEs
Year of publication: |
2024
|
---|---|
Authors: | Abu Farha, Allam ; Elbanna, Said ; Al-Kwifi, Osama Sam ; Uenishi, Satoko |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 5, p. 790-815
|
Subject: | Frame of reference | International market orientation | Japan | Management assumptions | SMEs | KMU | SME | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Internationales Marketing | International marketing |
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