Unveiling the mind of the machine
Year of publication: |
2024
|
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Authors: | Clegg, Melanie ; Hofstetter, Reto ; Bellis, Emanuel de ; Schmitt, Bernd |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2024, 2, p. 342-361
|
Subject: | algorithm | artificial intelligence | generative AI | smart products | mind perception | creativity | Künstliche Intelligenz | Artificial intelligence | Kreativität | Creativity |
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