Unwitting participants at our expense : A/B testing and digital exploitation
Year of publication: |
2024
|
---|---|
Authors: | Zou, Tengjian ; Gokhan Ertug |
Published in: |
Business & society. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1552-4205, ZDB-ID 2011154-X. - Vol. 63.2024, 7, p. 1513-1517
|
Subject: | A/B testing | big data | digital exploitation | digitalization | ethics | experiments | Digitalisierung | Digitization | Big Data | Big data | Experiment |
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