Up in the air! : airline passenger's brand experience and its impact on brand satisfaction mediated by brand love
Harleen Pabla, Harmeen Soch
| Year of publication: |
2023
|
|---|---|
| Authors: | Pabla, Harleen ; Soch, Harmeen |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 107.2023, p. 1-11
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| Subject: | Brand experience | Brand satisfaction | Brand love | Event marketing | Marketing communication | Aviation sector | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Fluggesellschaft | Airline | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Luftverkehr | Air transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jairtraman.2022.102345 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322930