Upcycled vs. recycled products by luxury brands : status and environmental concern motives
Year of publication: |
2021
|
---|---|
Authors: | Adıgüzel, Feray ; Donato, Carmela |
Published in: |
Developing successful global strategies for marketing luxury brands. - Hershey, PA : IGI Global, ISBN 978-1-7998-5882-9. - 2021, p. 197-212
|
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Produkt-Recycling | Product recovery | Konsumentenverhalten | Consumer behaviour |
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