Update status : the state of social media marketing curriculum
Caroline Lego Muñoz and Natalie T. Wood
| Year of publication: |
2015
|
|---|---|
| Authors: | Munoz, Caroline ; Wood, Natalie T. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 37.2015, 2, p. 88-103
|
| Subject: | social media | social media marketing | marketing curriculum | digital marketing | curriculum content | curriculum studies | coursedesign | Lehrplan | Curriculum | Online-Marketing | Internet marketing | Social Web | Social web | Betriebswirtschaftsstudium | Graduate business education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011336518