Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage
| Year of publication: |
2014
|
|---|---|
| Authors: | Johri, Lalit ; Patichol, Preeya ; Wongsurawat, Winai |
| Publisher: |
Emerald |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Johri, Lalit, Patichol, Preeya and Wongsurawat, Winai (2014) Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage. Journal of Fashion Marketing and Management, 18 (1). pp. 20-35. |
| Other identifiers: | 10.1108/JFMM-09-2011-0059 [DOI] |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10011918424