Upstream exploitation and strategic disclosure
Liang Guo
| Year of publication: |
2020
|
|---|---|
| Authors: | Guo, Liang |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 5, p. 923-938
|
| Subject: | channel conflict | communication | disclosure | distribution channel | unravelling | Vertriebsweg | Distribution channel | Unternehmenspublizität | Corporate disclosure | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2019.1216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305115