US Pleasure Travellers′ Perceptions of Selected European Destinations

In today′s competitive travel industry, positioning the destination more effectively in the traveller′s mind has become an increasingly important strategic issue. The key to this is an understanding of the traveller′s perceptions of destinations. This study focuses on determining US pleasure travellers′ perceptions of selected European destinations for touring and outdoor vacations. The study findings are used to suggest various strategic directions for European travel and tourism marketers.

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Year of publication:	1992
Authors:	Javalgi, Rajshekhar G. ; Thomas, Edward G. ; Rao, S.R.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 26.1992, 7, p. 45-64
Publisher:	MCB UP Ltd
Subject:	Competitive strategy \| Consumer attitudes \| Europe \| Perceptions \| Strategic marketing \| Tourism \| USA

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/03090569210016594 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014723024