US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues
Year of publication: |
2011
|
---|---|
Authors: | Lee, Taejun ; Haley, Eric ; Yun, Tai Woong ; Chung, Wonjun |
Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 45.2011, 3, p. 391-418
|
Subject: | Werbung | Advertising | Heuristik | Heuristics | Werbepsychologie | Psychology of advertising | Altersvorsorge | Retirement provision | USA | United States | Finanzdienstleistung | Financial services |
-
Finanzen : Altersvorsorge und Geldanlage
(2001)
-
Framing financial advertising : message effectiveness in intertemporal choice
Kim, Kenneth, (2020)
-
Müller, Wendelin G., (1997)
- More ...
-
LEE, TAEJUN (DAVID), (2011)
-
Lee, Taejun, (2013)
-
Lee, Taejun, (2017)
- More ...