Usage and recall of FMCG brands by rural consumers and relevant facts
Year of publication: |
2015
|
---|---|
Authors: | Sekhar, Savanam Chandra ; Padmaja, R. |
Published in: |
Journal of economics and business research. - Arad : "Aurel Vlaicu" Univ., ISSN 2068-3537, ZDB-ID 2631323-6. - Vol. 21.2015, 1, p. 108-125
|
Subject: | brand recall | FMCG brands | rural consumer | rural marketing | usage | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Ländlicher Raum | Rural area | Markenimage | Brand image | Ländliche Wirtschaft | Rural economy | Indien | India | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Landbevölkerung | Rural population |
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